Retailer Seminar

Choice A: Run your store through gut instinct and by what you think you know about your customer and their buying habits, hoping your business decisions turn out right. Choice B: Utilize the wealth of industry data provided by your trade association to reveal what’s really going on with today’s shooting enthusiasts and know you’re […]

Doug VanderWoude - SHOT Show University - Firearms range

Get out of the dark ages and give today’s recreational shooters the high-tech ranges they want. This fall, NSSF published several articles about the amenities and facility upgrades today’s sport and recreational shooters are looking for in their firearms ranges. Bottom line: gone are the days of dark ranges with boring beige paper targets sent […]

Retailer Seminar - Operation Secure Store

Helping keep our FFLs secure from criminal invasion and prepared for aftermath when one does occur is a top NSSF priority. If you’re an FFL, you undoubtedly have questions about your store’s security: How is my FFL at risk for loss such as burglary, theft or robbery? What do I do if my business becomes the […]

SHOT Show University - Profitable Sale of your FFL

“Nobody lives forever” and “You can’t take it with you” are two truisms we hear throughout our lives. But whether it’s in preparation for your final days or simply a much-looked-forward-to retirement, there will come a day when you want to sell your FFL, just as you’ll want to have a strategy in place so […]

Executive Management Seminar - Lt. Col. Allen B. West

I am pleased to announce that former Congressman Lt. Col. Allen B. West will be delivering the final keynote address of the Executive Management Seminar at the 2018 SHOT Show®. Taking place Monday, Jan. 22, the day before the show opens, this powerful seminar will cover the hottest management techniques and business practices taking place […]

Creating Customer Experience - Retailer Seminar

Today’s FFL customers want much more than just a place to buy some ammo and shoot the breeze. Give them the experience they want with a staff your competition will envy. In today’s marketplace, having the best facility in the best location isn’t enough to separate you from your competition. Customers select your business because […]

SHOT Show University

One of the hottest trends boosting sales among today’s FFLs exists in the NFA arena. With the liberation of suppressor use in more than 40 states, more and more dealers are seeking expanded licensing under National Firearms Act (NFA) regulations, those regulations pertaining to the class of firearms, some ammunitions and accessories that include suppressors, […]