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Retailers

Negligent entrustment of a firearm - retailer seminar

Don’t get caught up in costly and unnecessary litigation. This 2018 SHOT Show Retailer Seminar tells you what you need to know. Has your FFL encountered an incident of negligent entrustment when it comes to the transfer of a firearm? Do you fully understand what the term “negligent entrustment” means? The phrase is actually more […]

SHOT Show University - firearms industry

A look at how other businesses are succeeding at improving customer service can provide insight to businesses looking to make changes. In the world of retail, owners need to capitalize on every sale opportunity, not because the shop down the road or a competing manufacturer might steal the sale, but because a myriad of entertainment […]

Crisis Management - Retailer Seminar

Sooner or later, your FFL is going to be the focus of a TV reporting crew or a newspaper journalist asking questions about your business, your industry and how it relates to an ongoing crisis. Preparation is the key to handling these media professionals. In 2004, when Ann Baldwin and Stephen Powell met for the […]

Maj Toure - Urban Community

Learn what today’s urban demographic needs and wants in firearms safety and 2nd Amendment education from a new, straight-talking voice at SHOT Show. I am pleased to announce that Maj Toure, founder of Black Guns Matter, will be presenting a highly interactive Retailer Seminar on the misconceptions, myths and successes of engaging urban communities on […]

Retailer Seminar - Youtube Connection

Sure, you need Facebook and Instagram, but if you want to really reach new customers, YouTube is the place to be. To succeed online, small retailers must place a higher premium on targeting audiences online. Video advertising is one of the most advantageous ways to do this, since video consumption is growing at an unprecedented […]

Retailer Seminar

This 2018 SHOT Show Retailer Seminar will bring every FFL up to date on this critical component of their business. The National Instant Criminal Background Check System (NICS) has been in existence for nearly 20 years. Even though it’s a well-established system, NICS continues to evolve and grow. Our first Retailer Seminar of the 2018 SHOT […]

SHOT Show Executive Management Seminar

New York Times Best-Selling Author Dr. Tim Irwin Speaks at 2018 SHOT Show Executive Management Seminar Some leaders make an impact, while others falter after initial success. The successful endure all the perils and pitfalls leaders inevitably face, while others are seduced by their power, wealth or fame and contribute to their own downfall. Which […]

In business, if you’re not on top of the next big thing, you’re two steps (or more) behind everyone else who is. That doesn’t compromise you only on a superficial level, where your customers — especially the growing legions of Millennial and female buyers — think you’re not “hip” enough for them. Indeed, it can […]