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Tag Archives: education

More and more FFL retailers are attracting new clients, seeing loyal customers increase their visits and increasing profits through the addition of a firearms range to their facilities. It almost seems like a no-brainer: What better way to make a sale than to have a range where folks can try before they buy, experiment with […]

While we have a full learning track of SHOT University devoted to FFL compliance, we know that not everyone can make it into Las Vegas to attend that all-day event. For those who can’t make it to SHOT University, we made room in our roster of Retailer Seminars for three compliance-focused sessions to help anyone […]

Have you noticed the foot traffic in your retail store is slacking off some, noticed your regulars aren’t ponying up to the counter as often as they used to? Heck, maybe the traffic’s just the same, but your clients just aren’t buying like they used to. Is it a sign of the times … or […]

Industry Data and New Shooter Recruitment Thursday, January 24 RET09 |10:30 AM – 11:30 AM | Lando 4205 When retail and range members are asked, “What’s the one thing NSSF can do for you?” the answers we hear most often are “Bring more customers to us” and “Provide information on how to understand the market […]

Firearms ranges, both indoors and out, are increasingly seen as part and parcel of today’s FFL retailers. Many of these range-retail combination businesses are cornering the market on the “destination experience” so many consumers are seeking these days. But even if it’s just four or five lanes that let customers “try before they buy” through […]

We’re always searching for topics to keep SHOT University fresh and give our retailers and range owners reason to come back each year. One of the more popular requests we’ve encountered since last year’s University has been for a discussion about e-commerce. In fact, we had so many requests, that we didn’t just add a […]

In business, if you’re not on top of the next big thing, you’re two steps (or more) behind everyone else who is. That doesn’t compromise you only on a superficial level, where your customers — especially the growing legions of Millennial and female buyers — think you’re not “hip” enough for them. Indeed, it can […]

There are dozens of pros and cons to leasing your retail or range space, just as there are to buying space. How do you sift through the legalese to secure a space that’s right for your business now and in the future? Business expert Robbie Brown has the answer, and he’ll be telling you all […]